Alex was born and raised in Ohio, leaving only to earn his college degrees and for the US Marine Corps. In 2003, Alex returned to his hometown to open a small coffeeshop in Downtown Canton without even enough money to buy and ice machine! A strong team and work ethic brought the business success as it has expanded to a coffee roasting and wholesale operation as well as four retail locations. Alex, his wife Morgan, and some of their seven children help to manage the company still. Alex, also a pilot, has volunteered on the boards of various non-profit and governmental organizations, bringing his evidence-based common sense mentality. Alex also directs a small property management company and bio-tech research lab. He still enjoys crafting coffee drinks for guests, working on various business and advocacy projects, dining with friends, primitive camping, farming with the dogs, and traveling with family.